Role: Creative Director
CW: Mark Abellera
Agency: Leroy & Clarkson
NASDAQ started their venture into the financial world by re-thinking how things were done and founding the first electronic stock market.
Yet almost 50 years later, internally at least, the NASDAQ and NASDAQ OMX culture had lost a bit of its energy. The NYSE had caught up with the tech stock race. The brand needed something to remind themselves of what they need to reclaim.