Glossier approached us to develop and produce multiple concepts for one of their staple products; Solution – a chemical exfoliator and skin perfector that transforms your skin in 4 weeks.
We approached the project with performance in mind, developing and producing multiple variations of each concept in a modular structure, together with a clear strategy for messaging and versioning that addressed each audience at different stages of the funnel.
Bye Dead Skin
We’ll take a very close look at glowing skin with Solution, and say a very big farewell to dead skin. You won’t miss it, we promise.
Celebrate Up CLose
The progress felt and experienced while using Solution is cause for examination, and after a second look a celebration.
Acids are your friends
How well do you know AHA, BHA, and PHA?
Well, it’s time to get better acquainted. They’re the acids that transform your skin, and best of all, they’re super friendly.
It only takes 28 pumps to achieve healthy, clear skin.
You’d be surprised how quickly that goes when your skin is transforming. Before you know it, you’re glowing.
Skincare that’s simple
Taking care of your skin can be intimidating and confusing. So let us clarify how to use Solution and Invisible Shield. Because for once, skincare can be simple.