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Glossier

Glossier

ROLE: Creative Director / Director

DOP: Willy Busfield
CD’s: Jessica Frenchman Jacobs & Said Fayad
Design DIrector: Yelena Avanesova
EDITOR: Nicole Salmeri
Motion: Mathew Brant

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Glossier approached us to develop and produce multiple concepts for one of their staple products; Solution – a chemical exfoliator and skin perfector that transforms your skin in 4 weeks.

We approached the project with performance in mind, producing multiple variations of each concept, together with a clear strategy for messaging and versioning that addressed each audience at different stages of the funnel.

 

28 Pumps

It only takes 28 pumps to achieve healthy, clear skin.
You’d be surprised how quickly that goes when your skin is transforming. Before you know it, you’re glowing.

 
 
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Solution is for everyone

No matter where your skin starts, Solution gives you clear, glowing skin in 4 weeks. So that means, Solution is for everyone, of all skin types, ages, and tones. It’s for him, her, them, and you.

 
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Skincare that’s simple

Taking care of your skin can be intimidating and confusing. So let us clarify how to use Solution and Invisible Shield. Because for once, skincare can be simple.

 
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