Square stands with the neighborhood so we opened The Corner Store, a month-long pop-up in the heart of the Mission — part resource center, part community hub. We took over the corner that had been home to Lucca Ravioli Co. a beloved, 94-year-old Italian deli and market. The storefront had been abandoned for years, so we decided to bring it back to life and invite the neighborhood over.

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Key Insight

The idea was rooted in something simple: the best tool Square could offer local businesses wasn't software. It was access. Access to experts, to each other, and to a space where the practical and the personal could coexist.

By day, merchants could drop in for one-on-one consultations and hands-on time with Square's latest products. By night, the space came alive with panels, storytelling sessions, and neighborhood gatherings — covering everything from AI for small businesses to the immigrant entrepreneurs who built the Mission into what it is today.

The Corner Store wasn't about selling. It was about Square earning its place as a genuine partner to the communities it serves — not just processing their payments, but investing in their growth.

Square X BIGFACE

We partnered with Jimmy Butler and his coffee brand BIGFACE, inviting him to open his San Francisco location at the Corner Store for a two-week pop-up — Butler's first local business move since joining the Golden State Warriors.

The partnership made sense on multiple levels. Butler had already been running BIGFACE on Square, using it to power payments at the Miami flagship and at cultural events around the world. The Corner Store gave him a home base in his new city, and gave Square a chance to show what its platform looks like when it's backing a seller who's built something genuinely worth paying attention to.