“The Shape of Things to Come” campaign reframes the ongoing starts and restarts that sellers are facing as positive opportunities for redefining their paths forward.

This idea invites all paths—there is no set “shape” of what success looks like. Your path can take many different forms and venture into many different spaces; like selling online for the first time, or applying your skills from a previous business to starting a new one. Whichever way forward you decide is right for you, Square will be there to help close the gap between you and that dream.

Key InsighT:

Sellers are always on a journey of starting. They constantly meet new challenges and change no matter where they are in their business. They continually adjust, set new goals, new starts and new strategies.