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Nike Women

Nike Women

ROLE: Creative Director

Photographers: Anaïs & Dax
CD’s: Jessica Frenchman Jacobs & Said Fayad
Art Director: Yelena Avanesova
Producers: Mary Beth Mitesser & Camila Saldarriaga

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Nike Women approached us to direct and produce a photoshoot highlighting authentic and multifaceted women for their FA19 collection.

 
 
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AUthenticity & DIversity

Roughly 3% of sports imagery features women, and most women don’t see themselves represented in those images. So we helped Nike Women evolve how the brand captures and represents an active lifestyle through a female gaze.

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