We launched in Spain with our “Para Los Que Hacen” campaign. Focusing on the doers – The people who keep things moving forward. Those who started their business and kept it going against all those odds, lifting everyone up along the way. In this campaign we casted a wide eye over Spain, celebrating the diversity of positive, proactive doers who keep Spain open for business every day.
We introduced ourselves to our audience by letting them know that Square makes business tools for every business, no matter what type or size. So the doers, can keep doing and moving us forward.
Key InsighT:
In a society that can sometimes feel frustratingly sluggish, Spain’s three million Small Businesses bring the energy, hope and innovation that keeps the country moving everyday. They are the engine of Spain and we want people to feel their unstoppable explosive force in constant perpetual motion.
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